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Intellectual property protection in the digital age

The Pitfalls of Intellectual Property in the Digital Age

Over the last decade, technology has made true leaps forward, getting everyone accustomed to a fast-paced rate of change, which has brought significant alterations to the customs and practices of society. The sectors affected by the digital revolution are numerous: just think, for example, of the virtualization of many processes within public administration, which nowadays allows citizens to interact with their services also through innovative tools. While there are many advantages connected to the growing and unstoppable digitalization, it's also true that in the increasingly predominant role of technology in daily lives, some not immediately visible pitfalls are hidden.

The real turning point naturally came with the spread to end-users of technology on which experts had actually been working for many years. It's about artificial intelligence, based on a concept of machine learning. By training machines to learn from models initially set by programmers, a sentient being is effectively created, which can largely reproduce the cognitive functioning of a human brain, refining its ability over time.

This is found, for example, in the ability to produce and reprocess texts, or in the creation of images.

These are just two examples of applications in which artificial intelligence is used, yet they already allow us to understand what the enormous risks are for people engaged in creative work or holding copyright rights.

How can intellectual property be protected today?

With the advent of artificial intelligence, various copyright-related issues have emerged, as it is legally difficult to categorize this technology unambiguously.

Although originally created by humans, artificial intelligence is based on an evolutionary process that is somewhat independent, or at least it should be in the aspirations of those who strongly believe in its revolutionary potential. If currently only natural and legal persons can actually be holders of rights connected to intellectual property, it is also true that a maze of unpredictable paths with the entry of artificial intelligence systems could be generated.

That's why it becomes essential to protect intellectual property through the competent bodies.

In addition to filing patents with the designated offices, it can be useful to consult specialized legal firms in the management of these areas.

However, precisely because the regulatory landscape is not yet well defined, it is useful to act in such a way as to anticipate possible attempts to steal intellectual property.

To prevent these acts, it may be indispensable to adopt all the strategic precautions made available by the technology itself. The most sophisticated anti-plagiarism software, for example, are among the best tools to be able to protect an image. Moreover, if the protection of a logo or any other element associated with a company that has already been registered is quite straightforward in legal contention, the same cannot be said for projects still in development.

A technology that is becoming increasingly pervasive can be used by those wishing to capture the secrets of the most innovative companies, stealing the fruits of the creative process. This is why the protection of intellectual property should start even before a potential patent and market debut.


Why an investigative agency can be crucial in protecting intellectual property

A competent investigative agency can employ all the modern technological systems to counter the pitfalls arising from the improper use of artificial intelligence and other methodologies.

The goal is to be able to strategically protect an intellectual property, also known by the English acronym IP. While an individual citizen may find it difficult to know how to proceed, a company must absolutely adopt all the useful tactics to protect the intellectual properties it holds.

In the era of artificial intelligence and generative machines, it has become much easier for those who want to move dishonestly in the field of commercial competition to appropriate property improperly, causing in some cases significant economic damage.

For this reason, it proves indispensable to rely on an entity that has gained specific experience in the field.

An investigative agency can provide all the necessary answers to its clients, thanks to the use of cutting-edge tools, as well as constant updates regarding the legal and technological landscape.

Knowledge of the evolutions in this sector is a fundamental aspect in order to adopt all preventive and corrective measures for the protection of intellectual property.

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